Email Content: 10 Best Practices

“Well crafted email content is the key to email marketing success.” That may sound like an understatement but it is the absolute truth. According to Responsys, email marketing by the retail … Continue reading...

10 Email Marketing Tips for 2013

As we close out 2012 and look forward to 2013, the one question that always comes up at this time of year is, “what is changing for email marketing?” While the question remains the same, the … Continue reading...

How to Avoid the 3 Ring Circus in Product Creation

Have you ever seen that tv show on HGTV called Design Star? I'm not sure if it's even on anymore, even in syndicate. But the premise of the show was a design competition. It brought together … Continue reading...

The Number One Rule in Generating a Response from Your Subscribers

This past week I received an email from a reporter of an online communications newspaper. This particular site had published some of my articles before, but only emailed once, so a personal email was … Continue reading...

Offering Some Eye Candy in Your Email Marketing

Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they … Continue reading...

Turning Website Visitors into Subscribers… AND Making Sales

Is your website a good lead capture magnet? Are visitors immediately drawn to your opt-in box to join your list? If not, then it's time to START. First things first, do you have a blog or … Continue reading...

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