Today’s focus is on solo ads – the paid solo ads.
If you are unfamiliar with solo ads, here’s a quick tutorial…
Person A: I have a list
Person B: I don’t have a list
Person A: I will send your offer out to my list for $X amount
Person B: Ok, sounds good.
Back on Tuesday, I had mentioned that I was going to run a solo ad and it was to go out on Saturday. Well, you can imagine how excited I was that my solo ad, actually went out ahead of schedule – on Wednesday!
Solo Ad Basics
So, here’s what I did for the solo ad I ran on Wednesday – I looked in the Solo Ad Directory and found a seller to run my ad. Here is the ad copy I used:
Subject: Internet Marketer Looking for Students
Do you agree that actions speak louder
That’s why my message to you today
is not about words, it’s about actions.
What if an opportunity came along to get
daily coaching from an Internet Marketing
Millionaire AND, considering gurus sell
their courses for thousands and thousands
of dollars, he is practically giving it away -
Training like this doesn’t happen very often
and I want to make sure you are ready for it…
If you are ready to have an online business…
If you want to get coached by a successful
If a proven system to follow appeals to you…
Then don’t miss out on this opportunity
to get daily coaching and access to our members
area for answers to all of your questions.
Every day you get coaching from an expert
Marketer who has built a wildly successful
Internet Marketing Business.
Get started with his coaching -
The results are not what I expected. Since Wednesday, I have had 124 clicks and 23 opt-ins. Sounds pretty good right? Unfortunately the solo I paid for was for 200-300 clicks. So either they will continue to trickle in or I am going to have to reach out to the seller again and find out what they will do to get more clicks.
Interested in solo ads and wondering what steps to take?
Here’s what I recommend:
When I buy solos I usually contact the seller before purchasing anything for a few reasons. First, to make sure they are still doing solos. Second, to ensure that they will run my ad. And third, to see how responsive they are to potential advertisers. Now, just because someone does not get right back to me for an ad does not mean I don’t use them, I just like to see how they approach a potential advertiser and if they answer my questions in full.
Plus, if your solo ad does well, you may want to use them again in the future.
For this solo ad, I did communicate several times with the seller, by email AND phone.
Another important point to address with solos and any other advertising for that matter is it is crucial to have your own way to track the results.
Tracking your ad
Tracking is essential to any successful (or not successful) campaign.
My solo ad is a perfect example – say that I set up the ad using my direct affiliate link - http://x.dotcomsecrets.com/x/sp/pcjc1999
So where it says “link” in my copy it would just have the above link. The big problem with this is that there is no way to track clicks. How would I know how many clicks my ad got?
Setting up a tracking system is very easy. You simply use an external tracking link. I use Linktracker – it is basic, but it gives me everything I need to know.
With any link you give out, ALWAYS use a tracker on it.
Free solo ads
With that said, I have also started looking at some other free traffic methods – there are many options out there, but I am looking at some of the mass email lists.
The way those work is that you sign up for an account and then earn credits by reading and clicking on emails that you receive. With those credits, you can then send out emails on a massive scale. Like in the tens of thousands!
Anyway, I’m not recommending it yet. Time is a pressing issue for me, so we’ll see how much time it takes to follow-thru with their process.
Just from the results of this one ad, it looks like this subject line with this copy is a winner with this solo ad seller.
That is not always the case, often, you may have success with one subject line and copy and then be unsuccessful with the same information with another seller.
It pays to get in touch with the seller first and ask them about the offers their list responds to best – most will be upfront with you about whether or not your squeeze page will convert or not.
And, even asking solo sellers about ad copy is helpful as well – if they want to write the copy or use your swipe file. List owners know their lists better than you and can often write better copy to entice a click for your offer.
Have a question? Please ask! Comment on if you’ve done any solo ads and what your experience has been -