This is a special message.
It’s special because it’s a very unusual message.
It’s not everyday that someone tells you that you should be picky about who you have on your list.
Usually it’s the other way around – market to everyone, everywhere and grow the biggest list possible.
But, here’s a very simple analogy to go with this very unusual message -
Imagine a list with 10,000 people on it.
Sounds great, right? But the problem is that with every email, the open rate hovers at about 5% (the low end of the scale).
So that means of those 10,000 people, only 500 of them even open up the email message.
Now imagine a list of 2,000 people.
This list is responsive though – with every email message, the open rate averages 30% (a good, average open rate).
Doing the math shows that the smaller size, responsive list actually gets more opens than the big list of 10,000 subscribers.
But the point of this message is not about list size.
It’s about responsiveness.
It doesn’t matter if it’s comparing 1000 subscribers to 100 subscribers or 50,000 to 5,000.
The point is, responsiveness is what matters.
We talk a great deal about responsiveness in Raving Fans List Building Formula.
In fact, it’s the beginning steps in the formula…
http://ravingfanslistbuilding.com
Ever Wonder Why Some Subject Lines Get High Open Rates and Others Flop?
How to Create Subject Lines that Entice Your Readers to CLICK! answers those questions and more... and it's FREE for all my blog readers!
- Find out if the word "free" is really effective any more
- What are the "secret symbols" to generate a response
- See a list of industry specific trigger words for subject lines
- Why a subject line with a high open may not be "the winner"
Enter your email below and you'll also enjoy my weekly "Sweet Spot Email Copywriting Newsletter" with tips, techniques and the occasional story to get the most bang for your email marketing buck.
This is one of those important things I think everyone needs to keep reminding themselves of. Numbers are addictive! We want fans, followers, klout, subscribers… The big numbers just sound good, right? I admit to falling prey to the number game. I want big numbers too! But then you really do have to consider the response. It’s better to focus on that number instead! Next time I’m at a party, instead of telling someone “I have 1000 email subscribers” I will just say “I have a 75% open rate.” Sounds way better. Or maybe I just go to the wrong parties
Carol Lynn recently posted..Don’t Hit That Send Button! 9 Questions To Ask Yourself Before Doing Any Email Marketing
Hi Carol Lynn,
Haha! Yep, I think some new parties are in order!
But, exactly – numbers are the thing, but responsiveness is a way better indicator of actual results.
Thanks for stopping by and have a great day!
~Christine