Your blog is a place to interact and to build relationships. Maybe even develop some customers. But when it looks more like a deserted ghost town than a bustling city, it’s time to strategize and reel in those readers.
Generating a buzz around your content is not as tricky as it may seem. Although when you’re waiting for readers it seems nearly impossible.
The trick is to NOT wait for them!
Go out and get them.
Attracting Readers with Compelling Content
Here are 3 quick ways to get readers over to your blog:
The first thing to do is to get your social sharing on. Just hitting the publish button on a blog post is not enough to generate traffic to your blog. Instead, open up Hootsuite or whatever platform you use for social media, and start interacting and sharing. One of the best places to share and share alike is Triberr.com. Your blog posts will feed into the stream in Triberr and be shared by others (provided you share as well).
Next it’s time to start reading and commenting on some other blogs. Spending 30 minutes reading and commenting on other blogs does a few things:
- It brings readers back to your blog
- It adds to the blog owner’s engagement and
- It allows you to “meet” other bloggers (future business partners?!)
This is all assuming the comments you leave are insightful, intriguing and give readers a reason to want to check out your blog too.
And the last strategy is guest posting. Now, you may be wondering how posting on someone else’s blog can be good for your blog, but it is incredibly good for your blog. When you guest post on another blog, you are usually allowed to have an author box with a link or two back to your blog. Here is the scenario – the blog’s readers read your guest post and enjoy it. They see your links and click to visit your blog. You have instant visitors.
Remember the Big C
These are short and sweet ways to increase the traffic to your blog. In some cases, it can mean hundreds of visitors.
In any strategy, good, quality content is essential. That includes what you share on social media, the comments you leave and particularly the guest posts you write. Compelling content is the key ingredient in taking your blog from ordinary to extraordinary.