Email Content: 10 Best Practices

“Well crafted email content is the key to email marketing success.” That may sound like an understatement but it is the absolute truth. According to Responsys, email marketing by the retail industry grew by 19% in 2012. The single biggest email marketing day came on Cyber Monday with 93% of retailers sending out a promotional [...]

10 Email Marketing Tips for 2013

As we close out 2012 and look forward to 2013, the one question that always comes up at this time of year is, “what is changing for email marketing?” While the question remains the same, the answer does change from year to year. Looking ahead to 2013, we now have mobile and social media to [...]

How to Avoid the 3 Ring Circus in Product Creation

Have you ever seen that tv show on HGTV called Design Star? I’m not sure if it’s even on anymore, even in syndicate. But the premise of the show was a design competition. It brought together 10 designers as contestants and each week they had a new project to undertake. Sometimes they completed it in [...]

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