Email Content: 10 Best Practices

“Well crafted email content is the key to email marketing success.” That may sound like an understatement but it is the absolute truth. According to Responsys, email marketing by the retail industry grew by 19% in 2012. The single biggest email marketing day came on Cyber Monday with 93% of retailers sending out a promotional [...]

10 Email Marketing Tips for 2013

As we close out 2012 and look forward to 2013, the one question that always comes up at this time of year is, “what is changing for email marketing?” While the question remains the same, the answer does change from year to year. Looking ahead to 2013, we now have mobile and social media to [...]

The Number One Rule in Generating a Response from Your Subscribers

This past week I received an email from a reporter of an online communications newspaper. This particular site had published some of my articles before, but only emailed once, so a personal email was a bit unusual. Anyway, this individual expressed that he was writing an article for the site and wanted to get my [...]

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