First let me start off by saying that not every one of these words is good for your messages. Can you pick out which one(s) are a sure fire way to NOT get an open? The answer might surprise you… There was a case study done recently by Pardot, a marketing automation company. In it [...]
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Why your List is Growing at a Snail’s Pace and What to Do about It
Sitting towards the back of my graduate level Marketing class, it’s late in the evening and everyone is ready to go. After an intense class, the professor ends the evening by saying, “And here is where the sweet spot is – this is where you want your product or service to be.” The sweet spot. [...]
The One Thing That will Take your Email Messages from Good to Great
According to Wikipedia, the earliest emails arose in the 70’s. Back then they were similar to the present day text messages. With simple wording and short messages, the ability to communicate via electronic message was an incredibly huge development. Looking back now, we see just how huge it was. It soon paved the way for [...]
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