If any of those questions are unclear, then the following tips will help take your newsletter from bland to bold in no time!
Why do you Need a Newsletter?
Not only is a newsletter a great way to entice readers to become one of your highly valued subscribers, but it gives them helpful, worthwhile information they can’t get anywhere else. A newsletter is what sets you and your business or company apart from all the others in the market.
Maybe they don’t offer one, maybe they do, but it’s not as information packed as yours. Either way, a newsletter is your chance to offer something great, something extraordinary to your subscribers. A newsletter is one of the most effective ways of communicating with your audience.Tweet
The Right Stuff
But to be an effective communication tool, your newsletter must elicit the response you desire. Here are 7 tips to help your newsletter become unforgettable:
- Write down your desired outcome with your newsletter. Do you want to sell something? Do you want to use the information you give out to create a product? Are you raising brand awareness? The answers to these questions will help guide you in creating a newsletter that benefits you and your subscriber.
- What’s In It For Them. While you want to start with your desired outcome, after all, it’s your hard work, but ultimately we are all busy. We want to know “why should I take my time and read this?” How is it going to help me? Think about your reader and what they want to know. And then give it to them.
- Map out your plan. Is it a weekly newsletter? What sort of topics are you going to cover? Mapping out a newsletter schedule takes time, but it is well worth it when you don’t have to sit and think about what to do next. Start small. If it’s a weekly newsletter, plan out one month of topics.
- Create a continuum of topics. For example, a series on blogging tips – covering one tip, in depth, each week. Or a series on social media best practices. Continuity means they know there’s going to be something else following the same lines in the next issue.
- A theme or no theme? I’ve written about this and tested this out for several weeks now. And unfortunately, my results don’t really reveal much. I’ve played around with themes (meaning templates), and discovered that they don’t make a whole lot of difference. I have seen newsletters that stick to one theme and one format for ever and ever. But my findings are that if you give your subscribers a notification that you are changing things up, it won’t negatively affect your open rate. Being a compulsive tester, testing is always my top recommendation. Plus, you’ll get feedback from your subscribers on what they like and don’t like.
- A note from you. Your note is a way to personally thank your subscribers, give an overview of what you have in store for them or tell a story. It’s a glimpse into the real you. Take this opportunity to make a connection with your subscribers.
- An article or two. Getting too content heavy in a newsletter can backfire. While great information is always appreciated, lots of reading is not. Remember, your subscribers are busy. They don’t have time to read long and drawn out articles in an email. Make your info short and sweet.
Always Leave them Wanting More
Here’s a bonus tip: Give them a taste of what’s to come. I’ve seen many newsletters that give all this great information, but then it just ends. No goodbye, no thanks, no nothing! The end of your newsletter is where you wrap everything up and give them a preview of what’s next.
So often, we can get so focused on getting the current issue out, that we neglect to set up the next one. Give an intriguing preview and always leave them wanting more.
Do you have a newsletter? Did you find these tips helpful? Share your thoughts…