Send it to Twitter? Post it on Facebook? Email it out to your list?
Answer: Letter D – you should do all of the above!
Content marketing can be one of the most effective ways to grow your subscriber list, if it’s done according to a strategic plan. A list built from content marketing will be highly targeted, more responsive and genuinely interested in what you have to say. However, an action plan for each and every blog post is an essential part of marketing success. Just publishing blog posts and sending them out to your social networks is not enough to build your list.
Every action should extend your reach.
How to get active with content marketing
A plan for your content revolves around developing a network that distributes your content every time you publish something new. Here is a step by step guide on what to do to further your content network:
- Start with a targeted blog post for generating subscribers. If building a list is the goal, then a solid post that is designed to get readers to subscribe is the first place to start. Lead your readers to your optin form and give them lots of great information that compels them to subscribe.
- Link back to your previously published content. In every new blog post you publish, link back to another post. By linking back to a previous post, you rekindle the interest in your previous work and increase the time readers spend on your blog.
- Share your post on Twitter, Facebook, Google+ and LinkedIn. You can use your blog settings and have each post automatically sent out each time you publish something new. But don’t stop there, send it out manually a few hours later with a compelling message attached.
- Create a traffic web. Send your Twitter followers over to your Facebook page and vice versa. Use LinkedIn to send readers over to your Facebook page, which then leads to your blog. Think strategically about the flow you want visitors to take.
- Notify your content syndication network that you have a new post. Don’t know how to find your published work? Use Google Alerts. Simply search a line out of your post in quotes and if it’s been published elsewhere, it will show. Once you find who has published your work, you can reach out to them and see if they’d like to publish your latest post.
- Share your new post on Triberr.com. Triberr is a great site for sharing incredible content. If it’s quality, then it will get shared at rapid speed on Triberr. Triberr is a community, so you give and receive.
- Submit your link on Digg.com and stumble it on StumbleUpon.
- And, optimize your images. Including your URL in each image is not only good for your own internal linking, but when the image gets shared, your URL will be included.
The Network Grows and Grows
Understanding and engaging your readers is what will entice your visitors to join your email list. As you publish more and more content, your web of sharing will grow and grow. The idea with a content network lies in the fact that it’s not just who you know, it’s who they know and who their network knows and so on.
Soon, the ultimate goal of a content network is accomplished – one blog post goes viral and earns you hundreds of email subscribers.
What content marketing methods have worked for you?