There’s a lot of good stuff out there, but, unfortunately, there is way more fluff.
From my post here, I have been undertaking a case study in list building. List building is a business model, but one that also requires other means to achieve that end.
The nature of the Internet is fast and ever changing. Keeping up with what is going on now and where the Internet is headed is a full-time job in itself.
However, it doesn’t have to consume you. Sticking with a few popular trends is better than attempting to jump from method to method trying to do them all.
In this list building quest, I have uncovered a few hot spots that either are or will be dominating the face of the Internet. Be there and be profitable.
Where to be now
1. You tube. You tube is the most highly used search engine after Google. Incredible! And it’s not just for watching mindless videos of dogs singing or cats dancing. People use You Tube to watch what they want to know. Instead of Googling a term, they search for a video on You Tube to watch the answer.
Let’s face it, as consumers we are lazy – yes, downright lazy. We don’t want to work hard at finding an answer to something. We want to type in a word or phrase and then watch as the answer unfolds in front of us.
You Tube is hopping and a site to get comfortable with now.
2. Audio. Creating an audio and making an Mp3 is a hot button topic. Think about this for a moment – Have you ever tuned in to a podcast or other recording and then opened another tab on your computer to do something else while you listened?
Audio recordings allow people to continue in their multitasking. And we are all multi-taskers! Audio will continue to be a very popular method of reaching people.
3. Product creation. If you haven’t started on that book you want to write or that course you want to develop, now is the time to do it. Creating a product – your product – offers limitless possibilities for your online business. The concept is simple – create it once and sell it many, many times over.
And it gets better than that – how about having someone else sell your quality product for you? They are doing all the marketing, you just deliver the product! How is that for a business model?
Here’s a little food for thought on product creation – Mike Geary is the creator of the Truth About Abs program (it’s an abs fitness and nutrition course). Guess what his sales are per month from his business? 1 million dollars per month! That is a combination of his course, his subscriber list and media buying, but what did it all start with? A product!
4. Pinterest. I’m throwing Pinterest in here because is a hot spot for growing a business. Pinterest is quickly becoming a marketplace for sharing and marketing. But only if done correctly. Pinterest is still by invitation only, but ask around Facebook and someone will surely invite you.
The idea behind why Pinterest is an up and coming hot spot is that marketing on Pinterest is, for the most part, untapped. That is why it is a good thing to master now – learn how to market yourself and your product and you will be way ahead of the curve.
5. List building. And not just list building, I mean building a relationship with a list of people so that you can communicate with them and they will be receptive to your suggestions. There has never been a better time to start a list than now.
On the internet, people are becoming increasingly more leery of everything. It seems like they are skeptical from the time they start searching and reading. Completely understandable. That is why you need to learn how to build a list effectively and be the trusted source they get their information from and buy from.
Here are a few posts to help get your list started:
6. Mobile websites. According to forbes.com, there are more than 160 million iPhone, iPad and iPod touches users out there and another 152 million Android users. The numbers are only increasing – before long the majority of web browsing will be on a hand held device.
A mobile website puts you in the game of mobile web browsing.
7. Social commerce. According to Business Insider, as of September 2011, people in the US spend 16% of their time online on Facebook. And that is up from 10% just the year before! And here’s another alarming number for you – the fastest growing segment on Facebook is the under 25 crowd -
It’s a fact that people on Facebook don’t like to leave Facebook once they get on. So doesn’t it make sense to get your products and services integrated with Facebook to allow for purchases right there, so they never have to leave? This Facebook Fanpage Toolkit does just that. This is on my top 5 list to get completed by this month
8. How to coach or teach. We are in the midst of generation Y. They are smarter than us – and more open to the possibilities that the Internet offers. They are in college but avid mobile users, gamers and technologically savvy individuals. Many are looking to the Internet to make a living.
What better way to help people and build your business than to coach an up and comer on how to build an online business.
And it’s not just the Generation Y, many people, from all walks of life, would love to start their own businesses. Offer your services to help develop the next wave of Internet success stories.
9. Facebook Ads. Advertising on Facebook really needs no explanation, Facebook is where people are at – they spend hours upon hours there. Be there with them.
Facebook ads are a great, affordable way to market to your targeted group like never before. The demographics of Facebook are so targeted, you can reach exactly the prospect you want to reach. If you are going to offer coaching, Facebook ads are a great way to market your services to get the right people you are looking for.
Whoa – where do I start?
As the Internet moves forward, having a website or blog is just not enough anymore. Reaching out and exploring other avenues is essential. Learning new platforms and new ways of doing business just comes with the territory.
While all 9 of these to-dos rank very highly in importance, the only way to actually accomplish any of them is to pick one and do it. Then pick another and do it.
Constantly learning and staying ahead of the curve…
Thoughts, comments, suggestions?