Imagine creating a product that is so in demand that your customers just can’t do without it. It’s more than a want, it’s a need. It’s something they will snatch up the minute it becomes available.
Sounds good?
By the end of this post, you’ll be well on your way, but first let’s start at the beginning…
Profitable Niches
You hear all about picking a niche and how it can make the difference between profitability and just plain debt. There are entire courses on picking the right niche and what the hot niches are, some even tell you which ones to avoid.
But more times than not, the niche you pick can be profitable, you just have to know how to make it profitable.
Base it on Past History
For starters, if your niche falls into any of these areas, you are looking at a niche with profitable characteristics:
1.)ADHD
2.)Acne
3.)Adoption
4.)Alzheimer’s
5.)Anger Management
6.)Anti Aging
7.)Antiquing
8.)Anxiety
9.)Archaeology
10.)Arthritis
11.)Asthma
12.)Astronomy
13.)Back Pain
14.)Backpacking
15.)Bass Fishing
16.)Become A Nurse
17.)Bird Training/Train Your Bird to Talk
18.)Boating & Sailing
19.)Bowling
20.)Boxing
21.)Camping and Hiking
22.)Ceramics
23.)Cheerleading
24.)Chess
25.)Chicken Coops
26.)Chronic Fatigue
27.)Classic Cars
28.)Cooking/Recipes
29.)Copywriting
30.)Cure Hemorrhoids
31.)Decorating
32.)Depression
33.)Diabetes
34.)Divorce
35.)Dog Training
36.)Dropshipping
37.)Eating Disorders
38.)Gambling
39.)Gardening
40.)Get Your Ex Back
41.)Golf
42.)Golfing
43.)Greenhouses
44.)Hair Loss
45.)Headaches
46.)Heart Disease
47.)Hiking
48.)Honeymoons
49.)Horse Racing
50.)Horses Training
51.)How To Be Confident
52.)How To Budget
53.)How to Get Rid of Panic Attacks
54.)How to Learn French
55.)How to Learn German
56.)How to Learn Guitar
57.)How to Learn Italian
58.)How to Learn Spanish
59.)How to Play the Piano
60.)How to Play the Violin
61.)Hunting
62.)Hypnosis
63.)Hypoglycemia
64.)Insurance (home/auto/life/pet)
65.)Interior Design
66.)Invest In Gold
67.)Knitting
68.)Landscaping
69.)Lawn Care
70.)Learn The Guitar
71.)Learn To Dance
72.)Learn To Sing
73.)Life Coaching
74.)Low Fat Recipes
75.)Magic Tricks
76.)Marriage Advice
77.)Martial Arts
78.)Massage
79.)Memory Improvement
80.)Menopause
81.)Mental Health
82.)Model Trains
83.)Motherhood
84.)Motivation
85.)Mountain Biking
86.)Multiple Sclerosis
87.)NLP
88.)Obsessive Compulsive Disorder
89.)Organic Food
90.)Parenting
91.)Photography
92.)Poker
93.)Pottery
94.)Pregnancy
95.)Psychic
96.)Psychology
97.)Public Domain
98.)Quilting
99.)Racquetball
100.)Rafting
101.)Relationships/Dating
102.)Rugby
103.)Running
104.)Saltwater Fishing
105.)Scrapbooking
106.)Scuba Diving
107.)Self-Sustainability (solar power/wind-power/water filtration)
108.)Single Parenting
109.)Skateboarding
110.)Skiing
111.)Snorkeling
112.)Snowboarding
113.)Stop Smoking
114.)Stop Snoring
115.)Surfing
116.)Swimming
117.)Tattoo Removal
118.)Tennis
119.)Time Management
120.)UFOs
121.)Volleyball
122.)Wedding Planning
123.)Wedding Speeches
124.)Weight Loss
125.)Weight Training
126.)Wine Making
127.)Woodworking
128.)Wrestling
129.)Yoga
Pretty inclusive list, right?
I think you’ll find with any one of these niches that the common thread running through each one of them is solving problems.
Solve a Problem, Build a Business
When was the last time you searched Google for an answer to something that was on your mind?
My guess is anywhere from a few minutes ago to a few hours ago.
Answers are what we all want. Everyone wants an answer to their problem or concern or issue. Even kids want answers.
Let me tell you a true story about the power of good answers – our television went out a while back. Now, it wasn’t a new TV by any means – it was about 6 years old. But, since we knew nothing about repairing a television, we did what any other non-repair person would do – we called a tv repair company. Well, after talking with 2 of them, and hearing the service charge just for a visit, we decided to look to good ‘ol Google, to see what they had to say.
Ultimately, we did have a little help from our dear television as it did have a button illuminated with the word “light” on it. Ah, must mean the lightbulb right?
Anyway, we Googled “replace TV lightbulb” and found a video on Youtube showing exactly how to take out the old bulb and put in the new one.
In a matter of about 2 hours, we had a fully functioning TV.
But that’s just a simple problem with a simple solution. The point is that we looked for an answer to our problem and found it.
Where the Problems are, Therein Lies a Solution
What if the problem had been “I want to learn to play the guitar.”
Playing guitar is certainly a niche – it’s a problem with a solution. And it’s a problem where the solutions can be offered many times over.
Where would people search for an answer to the problem of learning to play guitar?
One place might be Google. Maybe they would type in “learn to play guitar” or “I want to play guitar.”
But in thinking about creating a product to offer solutions, where else would people go with this problem?
What about forums? Forums are goldmines for discussions/problems/IDEAS. If you wanted to play guitar, you would go where other musicians gather and learn from them.
From a marketing standpoint, forums help you in deciding what to create to make customers want your product so bad, they hit the buy button and maybe even buy 2!
Listen and Learn
Back to the problem of learning to play guitar…
Hanging out in some forums for any length of time allows you to accomplish a few things.
First, you hear their pain and frustration. This is essential for writing the copy to sell your product or service. Why is this bothering them and how can your product solve it?
Second, you get product ideas. Maybe they are not actually struggling with learning to play guitar, it’s wanting to start recording their music or wanting to play a new song in 30 minutes.
Third, you find experts. Just because you do not have experience in a certain field does not mean you can’t succeed with it. If you are a thinker and come up with great ideas, finding an expert to help you put the product together is all you need. Form a partnership.
The listening and learning part of product creation is the part that most people forget.
Before you get too caught up in your own great idea, go to the blogs and forums to find out if this really is a problem that people will pay for a solution to.
Final Thoughts
They say that things move at lightning speed online. While this may be the case sometimes, it’s not been true for me for quite a while. From actual product creation to copywriting to graphics, each task takes time.
But one thing that does not take time is discovering a problem to solve.
They are in every nook and cranny of the Internet. All it takes is some mind shift, where you go from thinking about your next great idea to becoming you customer and thinking like your customer.
Picture them… Are they male or female? Young or old? How much money do they make? Are they in pain? What is their motivation? What are they looking for? AND, How can you solve their problems?
Once you actually become your customer, product creation is nothing more than putting the pedal to the metal, so to speak.










Great post Christine! Some terrific niches you have there!
Hi Gemma,
Thanks!
And really, it’s only a sampling
~Christine
Picking the right niche is so important I don’t know why so many people just jump in without doing proper research..
The difference between a good niche and a bad one could the same as earning either $10 per day or $100 per day…
Proper niche research in the beginning can solve this problem and set your business up right from the get-go.
Hi Noel,
Thanks! Sorry for the late reply – had to rescue your comment from the spam list
Research always seemed so intimidating to me at first, I hope others can see that you learn so much from it – it’s a subject worth mastering!
~Christine
Hey Christine,
WOW! I would bet that most people who read this post don’t realize how important this truly is… Making something a NECESSITY in someone’s lives: Google, YouTube, FaceBook… Although Facebook isn’t a necessity for most, it is something that people have come to treat as one. On the other hand, think about how much our lives have changed with the invention of the Internet and subsequently the creation of Google. I personally couldn’t imagine NOT having it.
Things like YouTube as well, although often times it is for fun, we can literally learn how to do anything with a quick YT search. Growing up I think this would have completely altered where I am today, since I could have had such an advantage in all of my areas of interest.
You’re right… Create something that people need is a winning recipe, but I think it is beyond just a ‘winner’… If you can create something people genuinely need, you won’t be rich – you’ll be wealthy!
Great post, I enjoyed it a lot.
Paul
Hi Paul,
Thanks, glad you liked it!
This was a very cathartic post for me – so glad it was well received!
~Christine
Hey Christine
A really great article which I must say gave me a light bulb moment
I have been looking at a new niche lately, I was struggling with how I was going to get some really powerful content when…
…I read your paragraph headed “Listen and Learn” part three – Find an expert – I had one in front of me all along but just did not see her, until you jogged my memory.
Thank you
Paul
Hi Paul,
Gotta love those light-bulb moments!
Glad it helped!
~Christine
What a list Christine!
Like the way you simplified the entire product creation process. Sometimes we do just overcomplicate it.
I would however add one thing, and that is just because you built it does not mean that they will come.
You really must know how you are going to market the thing before you start building it. I know this, I burnt myself twice with super cool products but no real way of getting to market. It meant I have to break things down and rebrand, alongside bringing in JV partners to help your launch become a success.
However if we only consider product creation – then this post is simply awesome. Well done
Dee Kumar
Hi Dee,
Thanks so much –
More on marketing later
~Christine
I appreciate your great example list to illustrate niches. The advisory “How” is in an important factor in taking the question of what niche to getting a return, and the How to ” solve the problem” gives the obvious answer. Thanks Christine for making this so clear.
Hi Joel,
Thanks – glad you enjoyed it!
~Christine
I recently attended a seminar for online marketers and niche marketing is BIG! Great run down of our options and how we need to think. Thank you!
I like the way you laid it all out for us. I had no idea some many ‘niche’ markets were ‘hot’ today. Makes me want to define mine even more! Thank you Christine. Great informative post.
Hi Dorien,
Glad you enjoyed it!
I see my comments are finally appearing on your blog now too
~Christine
I have stumbled over here from a different web page and thought I may as well check things out. I like what I see so now. Your posts are clear, precise and easy to follow so I’m following you. I’m going to review more of your blog. Look forward to going over your web page for a second time. Thank you
Hi Carey,
Welcome and thank you!
~Christine