While writing an article is a quick and easy way to get more exposure, targeted traffic and possibly backlinks to your site, the style of writing for syndication is quite different from writing anything else.
On your blog, the posts you write may or may not be fit for syndication – that all depends on your writing style to start with.
Below are some tips for how to write for syndication:
- Your article should be between 1,000 and 1,200 words. Contrary to what some article directories claim, this “sweet spot” of words in an article dramatically increases the likelihood that your article will get picked for syndication. The best syndication that I have found is with about 1,000 words. Website owners seem to pick up articles at this magic number, both for the content and the length.
- Add some entertainment to it. This is a controversial subject and one that many people disagree on. But I’ve found that if you add just a bit of humor in the right places, it can get you syndicated. Let’s face it – People like humor, and website owners like humor for their audiences as well. Writing with just a bit of easy to follow humor is a great bonus that your work adds over someone else’s mundane writing.
- Controversy sells. Yep, you read right – controversy is good. Well, I should say, some controversy is good. Staying on top of the latest happenings and writing about them while offering an opinion is ok. Again, people like a different viewpoint. You should not be afraid to write some articles that offer a spin on an old idea or feedback from a new development. Be exposed!
- Don’t try to sell or promote. This may be one of the hardest things to avoid in writing an article. I know it was for me – but selling or promoting a product will not get you syndicated. In fact, most article directories will not even accept articles that are blatantly marketing a product or service. Think about it – website owners want pertinent information for their audience to read and enjoy. Articles written solely for promotion will not likely even get picked up for syndication, much less get any clickthroughs to your site. And that’s the goal of article syndication!
- Follow up with people. We all know follow up is crucial, well it is with article syndication as well. Find out where your work has been syndicated and follow up with the publisher. Offer them first dibs on articles that have not been submitted to the article directories yet. The proof is in the numbers, once they have picked up one of your articles, they will want more because they’re so well written! Oh, and finding out where your articles have been syndicated is easy – just take a 10-word extract from your article and paste it into Google – if it’s been syndicated, it will show up in the search results. Substituting a semicolon for a comma will also make it easy to spot your article.
See, writing an article for syndication is not hard, just follow these steps.
Above all, post the article on your site first before sending it out anywhere else. As, I’ve stated before, you want Google to recognize that work as yours from Day 1. Get credit where credit is due.