You have your subscriber list growing at a nice rate and you’re mailing to them at least every week. But there’s only one problem – a big problem actually. No one is responding to you. By responding I mean clicking a link you provide, signing up to learn more or buying something.
So there your list sits, and all the rumors you’ve heard about how building a list is so lucrative, well, it looks highly doubtful now.
Increasing Responsiveness Takes Work
But don’t give up just yet. List building takes work and it takes focus. If you want to increase the responsiveness of your list, then you have to focus on that task and see it through.
Here are 7 things-to-do that will increase the responsiveness of your list:
- Where are your subscribers coming from? How did they get on your list? One of the first things I recommend doing in increasing the responsiveness of your list is to do some detective work back to your original funnel. What did they opt-in for? If it’s an eBook or report, what was it about? Are you sending them applicable information or are they getting a little bit of everything from you? Which brings up the next point…
- Segment your list. Your autoresponder offers a beautiful feature – it’s called creating lists. You can have as many lists created as you want. Don’t try to cram all subscribers in to one. Segmenting your subscribers not only narrows down your focus, but it ensures your subscribers get the most targeted information. If you have opt-ins from a squeeze page, you can send them different emails than the opt-ins you get from your blog. Better yet, have an autoresponder sequence set up to take care of this for you.
- Do you have a definite call-to-action? Always, always, always include a link to click. A “hi, how are you” email is the worst – don’t ever send an email just to ask this. Instead, if you really want to know how they are, send them a survey to fill out and then you can see how they are. Surveymonkey is great for this. This is your call-to-action. Send them to your blog, offer them a tool to purchase, recommend a service for them, but always include a call-to-action.
- What is your subject line saying? Most people check their inbox with a quick scan. Maybe they see your name and stop – that takes ½ second. Then they check the subject line. Sounds intriguing? Then they’ll click. Uninteresting? Click delete. Subject lines are your split second opportunity to grab their attention. Because if they don’t open your email, it doesn’t matter what you send. Hint: Every once in a while use  or () in your subject line. Not every time because they will become immune to it, but brackets and parentheses attract the eye.
- As mentioned before – send out a survey to find out what problems they are facing. Having a list of names and/or email addresses doesn’t mean anything if you don’t know what to do with them. If you’re at a loss at what to send the folks on your list, send out a survey to find out what they want. Give them multiple choice questions. Even if you only get 5 filled out, at least you have an idea of what they want to accomplish.
- Give away something for free. A free gift is a great way to rekindle your subscribers interest. This is different from your original list building freebie. This is a random free gift that you put together and give away. Everyone likes a free gift. Take a few of your blog posts and put them together in a PDF. Give it a catchy name and give it away.
- Keep growing your list. The best way to increase the responsiveness of your list is to keep adding new people to it. Your opt-in number should be increasing every day.
A Final Thought on List Responsiveness
Unfortunately, lists do get stale. Yes, it’s a sad truth, but as time goes on, your list responsiveness will decrease. But fortunately, there is a way to balance out the lull in the list…
Just keep growing it.
Every month, every week, every day focus on building your list – do list building activities for a set time every single day. Visit and comment on some other blogs, send your free opt-in offer out on Twitter, mentioned your freebie on Facebook, each one of these activities will contribute a few subscribers here and there and before you know it, your list is growing on autopilot.