Welcome Back To My DoFollow Blog! I’d Like to Extend a Big Thank You to You and Give You FREE Access to my “101 Ways to Connect for E-commerce” Report. Discover NEW Key Ways to Reach Your Audience! ~ Christine Brady
I’m sure you’re no stranger to big goals, in fact, if you’ve started an online business; you probably have a big goal in mind. Big goals are wonderful, as they give us a big picture to look at.
But when it comes to tackling and achieving a big goal, doing this one thing will help you get there a lot faster and with a lot less frustration.
Break it Down
Breaking down a big goal into smaller segments is the key to achieving your end goal.
For example, in my last post (which was my first in this series), I mentioned how I was going to build a new list in a new niche. Big Goal.
If that was all I stated and then proceeded to take shots in the dark to achieve that goal, then my odds of success are pretty low. Plus, it’s not measurable. Starting a new list in a new niche cannot be measured – I need numbers or dollar figures or something to gauge my progress.
So, I’ll restate the big goal to I want to have 400 subscribers on my new list by the end of April.
That is measurable, it’s an action statement and it’s a challenging goal.
Means to Get There
To get to 400 subscribers in one month on a new list, I am going to have to take massive action. 400 is a big number for a brand new niche. But, I have no doubt that taking the right action will lead to the results I am looking for.
Essentially, getting 400 subscribers means that I need to figure out how many people need to be exposed to my offer to then opt in. The reason knowing this is important is that not everyone who sees my offer will opt-in. I can have 1,000 views of a page and maybe 10 will opt-in.
So knowing how many eyeballs need to see my squeeze page is step one.
Step 2 will be to look at traffic sources – When you look at driving traffic to a website or blog or even a squeeze page, there are 2 types of traffic that will bring visitors to your offer – paid and free traffic.
I am going to use both.
Using paid traffic will help me gauge the conversion rate to see how many visitors I need to view my offer.
Free traffic is more of a “cast a wide net” approach, but one that I am going to use as a way to test what free methods are worth your time.
Details
Quality content is going to be the key to generating free traffic. Here is what my plan looks like for content:
- Articles – I can write articles very quickly. Thanks to fast typing and PLR! I will grab some PLR from the EasyPLR Store, rework it and then submit it to article directories. Now, something to point out – writing articles is more of a long term approach. I will see the results of my efforts many months down the line. But, I will also post them to my blog and that should get a good amount of traffic as well.
- Articles into PDF’s – I used to do a lot of this, but I have not submitted any in a while. Basically, it is taking an article and making a cover sheet for it and submitting it to document sharing sites. Again, quality content equals targeted traffic.
- Do some guest blogging. Guest blogging is a great way to get targeted readers back to your site. I already have one scheduled for mid April, but I plan on getting several more.
- Another thing I will work on is doing a video. A video can be great quality content. I am looking at some different methods of doing videos and will let you know which one I use and of course, post it for you to see. I’m also going to do a few things with the video to get it ranked in search engines quickly – I’ll share those with you once the video is done.
In addition to writing, I will also use Facebook and Twitter to generate some interest. I am going to have to tread lightly with this approach however. I have not been promoting on Facebook or Twitter at all, if I jump in and start sending out all kinds of promos, I’m likely to lose a lot of friends. So, I’m not going to do the promo thing. I will market my blog posts and articles, but not direct promotional posts.
I think this is enough to get started on for today 
Great how to article for obtaining traffic. I too am in the process of starting a new niche and this has been of great help. Thanks so much!
Thank you, Rhonda!
Glad you found it helpful!
Christine, you gave me some great ideas. I am really trying my best to drive traffic to my blog and squeeze pages but like you said, it takes months to get that part rolling. The good thing for me is, my blog finally made it to the top of the second page in the Google rankings for my key word/target niche. It took many months for me to get this far, I am finding that you really need to keep at it in order to keep your site climbing further in the rankings.
Now that I have that part of the plan working pretty well and I am finally inching closer to the top three rank positions on that front page of Google, I really need to focus on setting some measurable goals and for traffic and conversion numbers. So the tips you offer here really give me a foundation for making that part of process a while lot simpler and more effective. Thanks so much!
Kirk Pickering recently posted..How Can I Get Fit Fast with Stackable Free Weights
Hi Kirk,
That is awesome!
Keep pumping out that content and you will get there!
Your comment actually made me think of something I haven’t addressed much here on my blog – but a blogging alliance or tribe or group (many names for it) would be really beneficial for the niche market you are in.
I’ll have to address this soon –
Many Thanks!
~Christine
Thank you for sharing your own goal & your plan to get there. Not everyone would be so open so revealing either and using themselves as the example for their audience, but you show a great deal of authenticity by practicing what you preach and then blogging about your experience. Does article-writing work best for people who are fast writers? Are there options for those who can’t produce writing very quickly?
Hi Janice,
Oh yes, article writing is a great option for anyone.
And yes again, there is a little secret I like to call PLR that can help with the article writing process – I use http://linkforyou.info/plr
But article writing is not the only way to produce content – are you comfortable on camera, or talking on camera? Videos are super popular. Audios are another option –
I am most comfortable writing, so that’s how I get my content out there, but again, I’ve been working on it for hmmmm – 10 years or so!
Hope that helps Janice!
Hi Christine
with the 30 day blog challenge and the Dotcomsecretsx you have a great start!
You have shown some great ways to increase traffic to your blog!
I also would like to say good luck on your goal of adding 400 subscribers to your list by the end of April, I am sure you will achieve it
Pauline
Pauline recently posted..Creating A Strategy
Hi Pauline,
Great to hear from you!
I am so jazzed about these challenges – the momentum is rolling!
“See” you soon!
~Christine
Christine,
I think 400 in 1 month is a very fair goal, but I don’t think you’re over-reaching, it’s definitely doable. I’d like to suggest something that I’ve used to build a new list very quickly – running solo ads. If you’re not familiar with these, you simply pay someone who already has a list in the niche you’re building the list for, and they send their list an email offering your gift for free. You have to ensure your squeeze page is optimized, but if it is then you should be able to build a list of 400 rather quickly.
Good stuff, and good luck reaching your goal!
Paul
Pauly C recently posted..A CASE STUDY (Static home page vs Blog home page)
Hey Paul,
I was not really convinced about my 400 number until just a day or so ago – is is too high, too low… Basically second guessing, but hearing from you, I think it’s a pretty good number
And, yes, if you see my post from today (the 4th), solo ads are my paid traffic source – they are an incredible way to drive traffic. However for those that don’t want to spend money on traffic, there are other options – most of which I’ll be exploring in addition to some other, not-as-costly paid advertising.
Glad you stopped by!
~Christine