I’m sure you’re no stranger to big goals, in fact, if you’ve started an online business; you probably have a big goal in mind. Big goals are wonderful, as they give us a big picture to look at.
But when it comes to tackling and achieving a big goal, doing this one thing will help you get there a lot faster and with a lot less frustration.
Break it Down
Breaking down a big goal into smaller segments is the key to achieving your end goal.
For example, in my last post (which was my first in this series), I mentioned how I was going to build a new list in a new niche. Big Goal.
If that was all I stated and then proceeded to take shots in the dark to achieve that goal, then my odds of success are pretty low. Plus, it’s not measurable. Starting a new list in a new niche cannot be measured – I need numbers or dollar figures or something to gauge my progress.
So, I’ll restate the big goal to I want to have 400 subscribers on my new list by the end of April.
That is measurable, it’s an action statement and it’s a challenging goal.
Means to Get There
To get to 400 subscribers in one month on a new list, I am going to have to take massive action. 400 is a big number for a brand new niche. But, I have no doubt that taking the right action will lead to the results I am looking for.
Essentially, getting 400 subscribers means that I need to figure out how many people need to be exposed to my offer to then opt in. The reason knowing this is important is that not everyone who sees my offer will opt-in. I can have 1,000 views of a page and maybe 10 will opt-in.
So knowing how many eyeballs need to see my squeeze page is step one.
Step 2 will be to look at traffic sources – When you look at driving traffic to a website or blog or even a squeeze page, there are 2 types of traffic that will bring visitors to your offer – paid and free traffic.
I am going to use both.
Using paid traffic will help me gauge the conversion rate to see how many visitors I need to view my offer.
Free traffic is more of a “cast a wide net” approach, but one that I am going to use as a way to test what free methods are worth your time.
Quality content is going to be the key to generating free traffic. Here is what my plan looks like for content:
- Articles – I can write articles very quickly. Thanks to fast typing and PLR! I will grab some PLR from the EasyPLR Store, rework it and then submit it to article directories. Now, something to point out – writing articles is more of a long term approach. I will see the results of my efforts many months down the line. But, I will also post them to my blog and that should get a good amount of traffic as well.
- Articles into PDF’s – I used to do a lot of this, but I have not submitted any in a while. Basically, it is taking an article and making a cover sheet for it and submitting it to document sharing sites. Again, quality content equals targeted traffic.
- Do some guest blogging. Guest blogging is a great way to get targeted readers back to your site. I already have one scheduled for mid April, but I plan on getting several more.
- Another thing I will work on is doing a video. A video can be great quality content. I am looking at some different methods of doing videos and will let you know which one I use and of course, post it for you to see. I’m also going to do a few things with the video to get it ranked in search engines quickly – I’ll share those with you once the video is done.
In addition to writing, I will also use Facebook and Twitter to generate some interest. I am going to have to tread lightly with this approach however. I have not been promoting on Facebook or Twitter at all, if I jump in and start sending out all kinds of promos, I’m likely to lose a lot of friends. So, I’m not going to do the promo thing. I will market my blog posts and articles, but not direct promotional posts.
I think this is enough to get started on for today