You have incredible content on your blog. But even with all the irresistible information right at your readers fingertips, it should come as no surprise that most of your blog posts will get lost somewhere in the bottoms of your blog. Every article, every comment, every post, every message that you put out there has the usual wave of popularity, but then it dies down and gets lost in the shuffle.
Wouldn’t it be nice if there was a way to showcase your best message once more?
Maybe you have a pillar blog post that was once the talk of your blog, but it has long since been buried among all the other awesome posts you write.
What you need is a way to bring your best content out of the cave and into the light. A way to make them pop in front of your readers, but not pop at them.
In Comes the Solution for a Sweet Message
You may have noticed at the top of my blog, I have a new blue toolbar sitting there. That nifty little bar is called the Hello Bar.
What the Hello Bar does is add whatever message you want right along the top of your blog. In this case, I am drawing attention to an optin form for my newest eBook (it’s free by the way!) But you can use this attention grabbing “Hello Bar” for just about any message you want to communicate.
Do you have a great, new client offer you’re extending for a few days? What about a blog post that garnered a ton of attention but has since been forgotten?
Use this hello bar to show off these messages once more.
How Does the Hello Bar Work?
It’s really very easy. You create the message, your create the colors, you add the link. Even with all the customizations, it is still very easy to figure out.
Here’s a breakdown of what to do…
First, go the website and sign up for an account.
Then the fun starts. You can jump right in and create your hello bar. Here’s an example of what the creation page looks like.
I just set this up on Sweet Spot List Building Tuesday morning and here are the stats as of Tuesday afternoon…
Some things to consider with the plan you choose:
- I believe the free account has a limit of 30 clickthroughs per month. Not very many if you have an effective message
- The free account requires that you have the Hello Bar logo on it.
- If you want to do split testing, you have to upgrade to a Pro account. (You can manually do it, but who has the time?)
Some Pointers on Making the Hello Bar Effective
The Hello Bar is a great way to get your message out in front of your readers without actually using a popup. The key to making it an effective addition to your website is to first use a compelling message.
There’s only a limited number of characters that you can use for this message bar. Your short statement must compel a click. Otherwise, it’s useless.
Think about it this way – when you are looking at how effective something is you look at a few factors. But in this case, you have clickthroughs and the results of the message itself. If you send your readers to a blog post, then the results would lie in what they do after reading that post. If you send readers to an optin form, then the conversion rate of that offer must be taken into account too.
The Hello Bar is a great way to punch up your existing website. It’s not meant to replace an optin form or be a substitute for in-content linking, but it’s an attractive addition to your already compelling content.