With so many online marketing promotion strategies, how do you know which one(s) to choose to market your business? Finding which ones bring in the traffic is important. But more important is finding the combination that brings the amount of pre-targeted traffic to your website in order to make sales.
The big online marketing promotion strategies that I’m going to cover in this article include pay per click, search engine optimization, and article marketing.
Pay per click will give you the quickest bang for your buck. You will be able to evaluate your success immediately when you use PPC. Unfortunately, this means putting some of your money on the line. Google’s Adwords program does not require you to pay for up to a month, but if you don’t make the money back immediately, you will be in debt.
Here’s how PPC works: When you do pay per click marketing as a form of online marketing promotion, you write a short ad (usually 90-125 characters) that appears alongside the search results on Google, Yahoo, or MSN. Your ads may also appear on relevant web pages if you don’t turn that feature off.
The position of your ad will depend on a combination of things: the amount you are willing to pay for each visitor and the percentage of people who see your ad and are willing to click through. Therefore, writing a good ad for low competition keywords is the way you make money with pay per click.
Now, you don’t have to pay to show up on Google’s search, but you do have to work for it. This is what is referred to as SEO or search engine optimization. You no longer get visitors just because you build a web site. You have to entice Google to list you.
If you want Google to list you high in their search rankings, you must do a number of things on your web site and off your web site to attract the computer programs (also called “spiders”) that Google and the other search engines run to determine search ranking.
Your site itself must be search engine friendly which involves having the right coding in your html as well as contextually driven content. Using Word Press on your site makes this process a lot easier – check out the All In One SEO Pack and it will basically do all of the on-page stuff for you. You should also update your site frequently adding more pages to improve your search results.
But you still have more to do to rank high in the search engines. You also have to build a web of links to your site. You can do this by submitting your website to directories, making blog posts about your website, and posting to classified sites. One of the best ways to build links is to submit articles to article directories.
Article directories have two valuable purposes for online marketing promotion. One is to build links which increases the chance that your own site will be indexed in the search engines.
But there is another valuable feature to placing articles about your topic on article directories. Established directories have high page rank themselves, and the article you place will get the benefit of that. When someone types in a search term related to your site, it might not show up, but if you have submitted an article to a directory, your article might. Once the person reads the valuable content you have submitted in the article, they will be induced to click through to your website that you list in your resource box. Some of the best article directories include EzineArticles, GoArticles, and IdeaMarketers.
A variation on the article directory is Squidoo. On Squidoo, you create a lens which is several short articles and refer visitors to your site for more information. Squidoo also offers a variety of tools such as embedded YouTube videos, polls, and guest books which make it a unique visitor experience.
There are many ways to get visitors to your site. Pay Per Click, Search Engine Optimization, and Article Marketing are three great online marketing promotion strategies.