Have you ever seen that tv show on HGTV called Design Star?
I’m not sure if it’s even on anymore, even in syndicate.
But the premise of the show was a design competition.
It brought together 10 designers as contestants and each week they
had a new project to undertake. Sometimes they completed it in a
group and other times they were individual projects. But either way,
one designer was eliminated each week.
The one contestant remaining at the end would be crowned “design star”
and be the host of their own design show.
The projects ranged from entire rooms to projects like a new bed frame.
One of my favorite episodes was when they had the task of redesigning
a room in a celebrity’s house.
On this particular episode, one designer was designing a baby’s room.
Now, being a mom myself, I fondly remember how picky I was about my
kids’ rooms and how my tastes changed quite a bit.
So I could foresee that this would be a difficult project.
As a viewer watching the progress, I wondered about several of the
elements this one designer was using – for example, she had this
huge mural painted on the baby’s room. It took up one entire wall -
of all things circus related. Not my taste at all.
So my reaction was that the owners were going to hate it.
When the time came for the big reveal, the owners walked in and just
LOVED it.
Every part of it, circus mural and all.
In my mind, these clients had some unusual taste, but the designer
took note of their likes and dislikes and created a space that
aligned with what they wanted.
Your own business is not unlike the designer’s…
While a designer may work with several people, all having different
tastes and different requirements, the thing that makes them a
winning designer is not their “designer’s eye” or even their
“knack for it”.
The thing that makes them a winning designer is being able to
listen and take cues from their clients to create a room that
reflects THEIR DESIRES.
You may work with hundreds or even thousands of different people,
but as long as you custom tailor your products, services and messages
to your ideal customer, then coming up with winning designs will
never be an issue.
We go over the process of identifying your ideal customer in the
Raving Fans Formula. And not only that, after identifying them,
we go over ALIGNING with their desires.
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create a product that meets your ideal customer’s needs.
But this is only one of 5 bonuses.
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How true is that! I work with clients on design all the time and inevitably they will pick something I hate and I won’t want to put it in our portfolio… but they’re happy! It’s all about knowing what your customer want. Not what we think they want… or what we want them to want. You made me laugh, I remember watching all these design shows, especially Trading Spaces. If you ever saw that one, there was one woman who always did something radical to people’s houses and sometimes they would just cry. That’s a perfect example of doing what YOU think works without considering the person you’re doing it for.
Carol Lynn recently posted..Hey Businesses, You’re Doing Twitter Wrong!
Hi Carol Lynn!
Yes, I do remember Trading Spaces! It’s interesting – these tie-ins we can make
It’s like that saying, give ‘em what they want, not what they need, then gradually tie-in with what they need.
Thanks for stopping by Carol Lynn – always great to hear from you!
Have a great day!
~Christine