This past week I received an email from a reporter of an online communications newspaper. This particular site had published some of my articles before, but only emailed once, so a personal email was a bit unusual. Anyway, this individual expressed that he was writing an article for the site and wanted to get my [...]
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Offering Some Eye Candy in Your Email Marketing
Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they must stand out from the crowd. Here are some ideas to keep in mind to be the eye candy of [...]
4 Email Truths that are Shockingly False
First it was use the word “free” because it’s a trigger word. Then it was don’t use the word “free” because it will set off spam filters and your message won’t get through. And the verdict now is that “free” is once again, ok to use. These and 4 other seeming truths about emails can [...]
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