Design in email copy is one of the most understated, but highly appreciated aspects of email marketing. At a time when inboxes are cluttered, if you want your messages to get opened and read, they must stand out from the crowd. Here are some ideas to keep in mind to be the eye candy of [...]
July 6, 2012 By Leave a Comment
Top 10 Things to Test on Your Opt-In Page
If there’s one thing that deserves some attention it’s the opt-in page. The sole purpose of an opt-in page is to gather subscribers’ information and automatically add it to your autoresponder. In essence, an opt-in page is a single webpage with nothing more to do on it than opt-in. No other links or navigation bars. [...]
January 31, 2012 By 4 Comments
20 Tips For a Killer Headline
The basis of all great books are great headlines. Headlines grab our attention. They make us want to read more. The headline is the part that catches your readers’ eyes. It makes them stop their web browsing, multitasking or the several hundred other things they are thinking about and read your story. You can [...]
