This is a special message. It’s special because it’s a very unusual message. It’s not everyday that someone tells you that you should be picky about who you have on your list. Usually it’s the other way around – market to everyone, everywhere and grow the biggest list possible. But, here’s a very simple analogy to [...]
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Repurposing Content: 6 Ways to Use One Blog Post
Content creation is something we all do – if you’re online, you do it all the time. Whether you are aware of it or not, you are constantly creating content. When you answer questions on a forum, write on your blog, chat with your Facebook groups – content is everywhere. The great thing about all [...]
Go for the Bullseye When Building Your List
Building a list of responsive subscribers starts with TARGETING and ALIGNING with the right prospects for your business. Plain and simple. And even though it sounds easy, targeting is one of the most under-utilized and under-appreciated facets of list building. But a highly targeted list building campaign can mean the difference between lucrative list building and a list [...]
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