This is a special message. It’s special because it’s a very unusual message. It’s not everyday that someone tells you that you should be picky about who you have on your list. Usually it’s the other way around – market to everyone, everywhere and grow the biggest list possible. But, here’s a very simple analogy to [...]
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Why your List is Growing at a Snail’s Pace and What to Do about It
Sitting towards the back of my graduate level Marketing class, it’s late in the evening and everyone is ready to go. After an intense class, the professor ends the evening by saying, “And here is where the sweet spot is – this is where you want your product or service to be.” The sweet spot. [...]
7 Ways to Increase the Responsiveness of your List
You have your subscriber list growing at a nice rate and you’re mailing to them at least every week. But there’s only one problem – a big problem actually. No one is responding to you. By responding I mean clicking a link you provide, signing up to learn more or buying something. So there your [...]
