What does being the go-to person in your niche really mean? Does it mean being an expert? Not necessarily – many of the top resource websites on the web were created with nothing more than an idea. Does it mean having a big following? It can, but not always – I read something interesting the [...]
June 29, 2012 By 2 Comments
Narrow your Focus for Maximum Appeal
How many times have you seen or read something about niches? Dozens, hundreds? There is a reason for the focus on niches and niche selection. “Jack of all trades, master of none.” Simply put – Trying to cover all sorts of topics in your writing, in your tweets, in your Facebook communications, in videos confuses [...]
February 13, 2012 By 17 Comments
How to Find a Profitable Niche
Finding or deciding on a niche to focus on is one thing, finding a profitable niche is another step entirely. Sometimes they are the same, sometimes they are not – The niche you select and decide to run your business on will be your home away from home – you will write there, communicate [...]
