As we close out 2012 and look forward to 2013, the one question that always comes up at this time of year is, “what is changing for email marketing?” While the question remains the same, the answer does change from year to year. Looking ahead to 2013, we now have mobile and social media to [...]
You are here: Home / Archives for subject lines
The Number One Rule in Generating a Response from Your Subscribers
This past week I received an email from a reporter of an online communications newspaper. This particular site had published some of my articles before, but only emailed once, so a personal email was a bit unusual. Anyway, this individual expressed that he was writing an article for the site and wanted to get my [...]
Why your Open Rate is Low and What you Can do about It
Email open rates are dropping. This isn’t according to some trend or study, this is according to you, the online business owner who I hear asking, “what can I do about my low open rates?” While email is and will continue to be the preferred method of communication for business and promotional purposes, getting your [...]
