Irresistible content may sound like a tall order, especially when you consider the massive amount of content that is actually on the web right at this very minute. But there are some tips and techniques I’ve discovered from my years as an article writer and more recently as an email copywriter. And they are actually quite easy for [...]
June 29, 2012 By 2 Comments
Narrow your Focus for Maximum Appeal
How many times have you seen or read something about niches? Dozens, hundreds? There is a reason for the focus on niches and niche selection. “Jack of all trades, master of none.” Simply put – Trying to cover all sorts of topics in your writing, in your tweets, in your Facebook communications, in videos confuses [...]
