Well, your email messages are the perfect example of having one chance at making a good impression. With email messages literally cluttering up our inboxes more and more every day, you only have a split second to grab your recipient’s attention and compel them to open your message.
Got that? A split-second!
So just how do you create an email subject line that is intriguing, compelling and elicits that coveted click?
Unfortunately, there is no one single answer to getting your emails opened. Even my latest post on The Absolute Worst Email Subject Lines showed several instances that make up a bad subject line.
The good news is that there are certain things you can do to increase your open rate.
Think of it as a series of steps that will encourage an open from your readers and generate more sales in return.
A Compelling Subject Line Formula
Start with the easiest (and perhaps most important) part of your message – the “From” section.
True, the from section does identify the sender. But from a marketing perspective, the from section is so much more than just an identifier. Using your name is an essential part of communicating via email with your audience. If you are mailing on behalf of a business, even using your name @ ABC company is better than just ABC Company. An actual name implies a personal connection and makes a huge difference.
Onto the best email subject lines…
To create the best email subject lines, there are a few methods to focus on:
- The groups of 3 concept. With this idea, you would use subject lines by grouping 3 related, or even unrelated, items together.
For example: Legs, Abs and Butts or alternatively, Legs, Abs and Mustard
Obviously you would have to tie them together in your message copy. But the general idea is that groups of 3 capture attention.
- Use brackets. The use of [brackets] are especially helpful for newsletters, ezines and otherwise setting something unique apart. As you’ll see in my newsletter, I use [Newsletter] most of the time. If it is outside of what you normally send, use the  for maximum impact.
- Use a time frame. Time frames are often used incorrectly – 2 days left – is a good example. A good use of a time frame assumes nothing. Meaning don’t assume your reader has been following your messages to know that you have a promotion ending soon. Be explicit.
A better example would be: Only 2 days left to get in on group coaching for half price
- Numbers are winners. Using numbers in your subject lines is a very enticing opener – for example: 37 women are on board, are you next? Numbers are attractive and drawn the eye.
- The contradiction method. Using seemingly unrelated people or things and relating them to each other generates interest and a sense of “I gotta find out what they are talking about.”
Here’s a good opener: A brilliant marketing idea from my 80 year old grandmother
- And finally, make it actionable, something they can use right away. Something to the effect of “10 things to do every day to move your business forward.” Tell them exactly what they will get and then give it to them.
The Biggest Thing to Remember with Emails…
The personal touch.
Tying your emails in with a personal story is one of the most effective ways to set yourself apart from hundreds of other emails.
The goal is to get readers to open your message. By making them feel good, informed and delighted, on a consistent basis, time after time, getting them to open your emails will never be a problem.
Provide extreme value and get loyalty in return.
Start your email campaign off on the right foot by giving valuable content, even overdeliver, and watch your open rates rise.
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