Don’t hold your breath here, you might not like what you are about to hear…
Simply having a blog is not going to turn you into a millionaire or even a thousandaire. In all actuality, your blog costs you money, not makes you money. What, costs me money? Yes, it’s an expense! Let me explain -
Blogs and Real Estate
Blogs, in their entirety, are a lot like real estate. Actually they are real estate. (Spending 3 years as a writer and assistant to Realtors lends itself well to real estate references ) This a point for any website owner though.
Your blog may be your little corner of the web. And if you own your domain, a point I’ve referenced here and here, then you own your “property.” What you do with it is your business. You can create a video game site or a porn site, the opportunities are endless.
But whatever you do with it, it still costs you money. Real, physical property follows the same principle – a house costs you money, no money is made until you sell it.
Fortunately, you don’t have to sell your blog to make money from it, though there is money in that as well, but that is for another time.
The key to making an income from your blog is to start thinking beyond the blog.
Your Front Door
Think of your blog as a house. You invite people over to your house by way of your marketing and promoting. Once they arrive, you offer refreshments in terms of your blog posts and other freebies on your site. You greet all your visitors warmly and invite them to stay and play a while.
They think you are a wonderful host. They want to come over again, but have so many other invitations to fulfill. Not to mention, work, family and other activites – but, they have indicated that they want to join you again.
So, what do you do?
You kindly direct them over to your guest book so they can give you their contact information so you two can keep in touch. You even give them a parting gift they can take with them.
What to do Next
Essentially, what you have done is taken your guests through the front door of your house. Only a few will stay and play. And even fewer will become a part of your intimate circle.
Once they become a part of your circle, you can rest assured that something you did impressed them. Something they discovered in your house made them want to meet you again. Think about this – you now have people you can reach out to anytime you want – keep being a gracious host and you may never have to market or promote your parties again. They will find YOU.
Along with that list of email addresses, you have also been given a business that has the potential of making you a lot of money.
What you do with it will determine how much you make.
If you get email happy and start bugging them, they may not find you as cool as they thought you were. If they only hear from you when you are trying to sell them something, again, they may not like you anymore.
A Sweet Spot
The trick is to find a happy medium, a sweet spot, with your list.
Learn more about them. Engage with them. Connect with them on social media. Find out what they want to know. Surveys are great for this.
Once you discover what your list wants, give it to them. If you don’t have it, then it’s a great opportunity to create it!
Think beyond the blog – your blog is just an opener. You’ll see from my last post that blogging is essential, but your actual business plan needs to focus on connecting with your guests, again and again and again!
Let me know what you do to think beyond the blog…