And the reason I am so passionate about it, is because I know it works. Whatever line of business you are in; creating a list of names of people that are with you and want to hear more from you is the golden ticket.
The fact is, having a list of attentive subscribers eager to hear your message is a marketers dream and one that needs attentive, strategic care to maintain.
List Building for Business Building
I remember back many years ago when I was working for a top-producing real estate agent, our client list was absolutely golden to her. This was about 10 years ago and while I didn’t comprehend the value of it at the time, she quickly taught me why your client list is a treasured asset.
If you’re not familiar with real estate, marketing is a huge part of the business.
You can easily spend a lot of money marketing and trying to bring in new clients. Or you can do it a smarter, easier way…
Take this agent I worked for as an example – she did not advertise or spend money trying to attract new customers.
Don’t believe me? Her advertising budget was in the low hundreds every month. Minimal by real estate standards!
So what did she do that allowed her to sell 8 figures of real estate each and every year without advertising?
She acknowledged that she had a list of customers already and she marketed to THEM!
And they thanked her by sending her more referrals every month than most agents see in one year. There is a saying that it’s cheaper to maintain the customers you already have, then to pay to attract more.
I know you’re probably thinking that this does not apply to online businesses but stay tuned… It does!
Once you’ve decided to start building a list of subscribers, there will come a time when you are wondering what to do with your list. Maybe you’ve sent them a couple emails, maybe you’ve shared a few blog posts with them – but where do you go from here?
First, get back into your role – a Realtors’ job covers many facets – so does an online business owner’s. We market, write, create, socialize, develop, coach, do tech stuff, the list goes on and on.
YOU are running a business and YOU are the expert sharing your gold nuggets with them.
People decide to opt-in to your list because of some reason – was it the freebie? Was it because you supplied the information they were looking for? Either way, you are the expert in the scenario.
So the second aspect of what to do with your subscriber list is to think, act and behave like the expert you are.
You should be mailing to your list often and you should be recommending helpful products and tools and you should even be selling your own products (gasp!)
If you feel like an affiliate product would be beneficial to others, share it. And tell why in the process!
My definition of an expert (probably not the dictionary definition) is one who has the knowledge and skills to teach others on a subject matter. Every new subscriber you add to your list has positioned you as the expert – they are reaching out to you for help, guidance, or your free book. Either way, you are called on to share your knowledge with them. And, if you are coaching, then you help them obtain success in the process.
Think about it – just by taking action and building a list you are ahead of the curve. Be proud of what you’ve accomplished in your business – what better way to do this than to pass along your success stories to your email list.
One final thought…
While my 8 year old DS teaches me many things every single day, there is one thing that stands out and relates well to an online business – a relentless drive to succeed! He HAS to make this jump on his bike and HAS to cross the big kids monkey bars.
Even if he falls or gets distracted, he gets right back up and continues on…
Exact same principles of an online business, right?!
So, stay the course and keep your list building efforts on track. Keep marketing, keep recommending, and keep pushing your business forward.
A big shout to Melanie Kissell for the inspiration!
Like this post? Please share it with others!